Archive for the 'Uncategorized' category

SHIBA INU: An In-Depth Exploration of the Hottest Meme Coin in 2021

Jan 17 2024 Published by admin under Uncategorized

In the ever-evolving world of cryptocurrencies, one digital token managed to steal the spotlight in an unexpected fashion in 2021: SHIBA INU. Born out of the meme culture and taking inspiration from the Shiba Inu dog meme, SHIBA INU is a decentralized cryptocurrency that left an indelible mark on the crypto community and beyond.

Quick, private, and safe shiba inu ethereum trade. ChangeNOW offers the best exchange rate for SHIB to ETH.

The Enthusiastic SHIBA INU Community
What distinguishes SHIBA INU isn’t just its meme-based origin, but the passionate and dedicated community that has rallied around it. The “Shib Army,” as the SHIBA INU community is affectionately known, is a dynamic and engaged group of cryptocurrency enthusiasts who have fully embraced the meme coin. On platforms like Twitter and Reddit, discussions, memes, and updates related to SHIBA INU abound. The influence of notable figures and celebrities has also played a significant role in catapulting SHIBA INU into the limelight.

The Remarkable Ascent of SHIBA INU
The Intricacies of SHIBA INU Tokenomics
SHIBA INU’s tokenomics are a cornerstone of its appeal. The cryptocurrency boasts an exceptionally large total supply, setting it apart from its digital counterparts. This extensive supply has piqued the interest of investors, sparking intense debates and discussions about its potential impact on the token’s value. Additionally, SHIBA INU’s decentralized ownership structure underscores its community-driven ethos. The creators of the project, the so-called “Woofpaper” team, executed substantial token burns and relinquished control to the community, cementing its decentralized character.

SHIBA INU’s Rapid Price Surge
The year 2021 witnessed SHIBA INU’s price skyrocket, defying expectations and surprising even seasoned cryptocurrency enthusiasts. The coin’s price chart resembles a roller coaster ride, marked by steep climbs and sudden corrections. What fueled this extraordinary surge?

Several factors played a pivotal role in driving SHIBA INU’s rapid ascent. Foremost among them were celebrity endorsements and mentions by influential figures. Tweets and social media posts from individuals like Elon Musk and Vitalik Buterin mentioning SHIBA INU sent shockwaves through the crypto sphere.

Retail investors also played a significant role in the SHIBA INU phenomenon. As retail traders sought the next big cryptocurrency opportunity, many turned to SHIBA INU due to its low price and high potential for substantial gains. Social media platforms, which often serve as gathering places for retail investors, amplified the buzz surrounding SHIBA INU.

Furthermore, SHIBA INU capitalized on the surge in popularity of meme coins. Meme coins, characterized by their humorous and often absurd origins, enjoyed considerable attention in 2021. SHIBA INU’s meme-inspired branding aligned perfectly with this trend, making it an attractive choice for those looking for an entertaining and potentially profitable investment.

Frequently Asked Questions and Answers
FAQ 1: What is SHIBA INU?

SHIBA INU is a cryptocurrency inspired by the Shiba Inu dog meme. It’s a decentralized project driven by the community and gained fame due to its meme-inspired roots.

FAQ 2: How did SHIBA INU gain popularity?

SHIBA INU’s rise to prominence can be attributed to active promotion and engagement within the crypto community, especially on platforms like Twitter and Reddit.

FAQ 3: What are the key features of SHIBA INU’s tokenomics?

SHIBA INU’s tokenomics include an extensive total supply, decentralized ownership, and various token burns and incentives designed to benefit holders.

FAQ 4: Why did SHIBA INU’s value surge so dramatically in 2021?

SHIBA INU’s rapid price surge can be attributed to factors such as celebrity endorsements, heightened retail interest, and the broader trend of meme coins capturing the spotlight.

FAQ 5: Is SHIBA INU a wise investment?

The decision to invest in SHIBA INU or any cryptocurrency should be based on individual research and risk tolerance. Cryptocurrency investments are inherently volatile, and prospective investors should exercise prudence and conduct due diligence. While SHIBA INU made waves in 2021, its future performance remains uncertain and subject to market dynamics. As with any investment, it’s crucial to consider your financial objectives and risk tolerance before venturing into the world of cryptocurrencies.

Comments are off for this post

The Power of SIP Calculators for Smarter Investing

Jan 17 2024 Published by admin under Uncategorized

Investing money consistently over the long term is among the smartest financial moves you can make. And making use of a SIP (systematic investment plan) calculator can help you plan your investments more effectively. In this guide, we’ll look at SIP investing, the benefits of using an SIP calculator, and how it can assist with your overall investment planning.

What is SIP Investing?
A SIP allows you to regularly invest a fixed chosen amount into a mutual fund or other financial instrument. Common monthly investment amounts can range from Rs 500 to Rs 10,000. The key strengths of adopting a SIP investing approach include:

Automated Investing Enables Discipline: By setting up an automatic, recurring monthly investment, you implement forced savings discipline rather than manually investing each month. This consistency helps overcome inertia and takes emotion out of decision-making.
Rupee Cost Averaging: Buying at set intervals means you purchase more mutual fund units when prices are lower and fewer when they are higher. This rupee cost averaging smooths out some volatility.
Compounding Returns: Investing monthly allows your returns to compound as the invested capital itself begins generating returns. Over longer periods, this compounding can dramatically boost wealth building.
How a SIP Calculator Enhances Your Investing Approach
A SIP calculator provides customized projections of your potential investing results under different input assumptions. With a few key inputs, it can demonstrate the considerable power of starting SIP investing early and sticking with it long-term.

Specifically, an online SIP calculator tool allows you to adjust:

Monthly Investment Amount: The specific amount you plan to invest each month from Rs 500 up to any figure.
Time: The full duration in years you plan to make the recurring monthly investments, often 10-30+ years.
Expected Return: The projected annualized rate of return from the mutual funds or other investments selected, often 6-12%.
In return for this information, the SIP calculator provides projections for your cumulative invested amount, total returns earned, and overall investment value at the end of the investment horizon.

Changing the variables within the SIP calculator gives you an idea of how making minor investing plan adjustments earlier can make an enormous difference over decades, thanks to compounding. This allows you to model different scenarios to optimize your investment strategy.

Vital Insights for Enhancing Investment Planning
Running calculations on an SIP calculator tool provides several vital perspectives for improving your overall investing strategy and plan, including:

The Massive Impact of Time and Compounding: The true power of compounding is revealed by showcasing investment growth over very long periods.
The Benefits of Increasing SIP Contributions: The projections make it clear how raising monthly contributions by small increments accelerates wealth-building substantially over decades.
The Ability to Accumulate Significant Wealth: Thanks to consistent automated monthly investing, the SIP calculator shows how a large investment corpus can be created to fund future financial needs.
Comparison of Different Investments: The calculator allows you to project returns from equity funds, debt funds, gold funds, international funds, and more under identical assumptions for better decision-making.
An SIP calculator provides transparency and actionable data to systematically build wealth over the long haul. By putting the formidable power of compound investing to work for you, meeting future life and financial goals becomes far more achievable.

Comments are off for this post

Can I Borrow Money With a 500 Credit Score in 2024?

Jan 17 2024 Published by admin under Uncategorized

Before we dive into the different types of loans available, it’s important to understand what a credit score is and how it’s determined. Your credit score is a three-digit number that represents your creditworthiness. It’s based on a variety of factors, including your payment history, amount of debt, length of credit history, and types of credit used. The most commonly used credit scoring model is the FICO score, which ranges from 300 to 850.

Having a low credit score can impact your ability to borrow money in a few ways. First, many lenders use credit scores as a way to assess risk. If you have a low credit score, lenders may view you as a higher risk borrower and be less likely to approve your application. Additionally, even if you are approved for a loan, you may face higher interest rates and less favorable loan terms.

Types of Loans Available for Low Credit Scores
Now that we’ve covered the basics of credit scores, let’s explore the different types of loans available for those with low credit scores. It’s important to note that not all lenders offer loans to those with low credit scores, and those that do may have higher interest rates and stricter loan terms. With that said, here are a few types of loans to consider:

Payday Loans:

Payday loans are short-term loans that typically have very high interest rates. They are designed to be repaid on your next payday and are often used as a last resort option for those in need of quick cash. While payday loans may be an option for those with low credit scores, they can be very expensive and should be approached with caution.

Secured Loans:

Secured loans require some form of collateral, such as a car or home, to back up the loan. This can make it easier to get approved for a loan with a low credit score, as the lender has something to fall back on if you can’t repay the loan. However, if you default on a secured loan, you risk losing your collateral.

Personal Loans:
Personal loans are unsecured loans that can be used for a variety of purposes, such as debt consolidation, home improvements, or unexpected expenses. While personal loans may be more difficult to get approved for with a low credit score, some lenders specialize in working with borrowers who have poor credit.

Each type of loan has its own pros and cons, and it’s important to carefully consider your options before applying. Some loans, such as payday loans, can be very expensive and may not be worth the risk. Others, such as secured loans, require collateral and can be risky if you’re unable to repay the loan.

How to Improve Your Chances of Getting Approved
If you have a low credit score and are struggling to get approved for a loan, there are a few things you can do to improve your chances:

Build Your Credit:
One of the best ways to improve your chances of getting approved for a loan is to work on building your credit. This can include things like paying your bills on time, paying down debt, and disputing any errors on your credit report.

Find a Cosigner:
If you have a family member or friend with good credit, they may be willing to cosign on a loan for you. This can help you get approved for a loan and may also result in more favorable loan terms.

Provide Collateral:
As mentioned earlier, secured loans require collateral to back up the loan. If you have an asset, such as a car or home, you may be able to use it as collateral to improve your chances of getting approved.

Alternatives to Traditional Loans
If you’ve exhausted your options for getting a loan but still need cash, there are a few alternative options to consider:

Borrow from Friends or Family:
While borrowing money from loved ones can be awkward, it’s often a better option than turning to high-interest loans. If you do choose to borrow from someone you know, be sure to set clear repayment terms and stick to them.

Sell Unwanted Items:
If you have items you no longer need or use, consider selling them to make a little extra cash. You can sell items online through sites like eBay or Facebook Marketplace, or host a garage sale.

While having a low credit score can make it more difficult to get approved for a loan, it doesn’t mean that it’s impossible. By understanding your credit score, exploring different types of loans, and taking steps to improve your credit, you can increase your chances of getting approved for a loan. Additionally, if traditional loans aren’t an option, there are alternative ways to get the cash you need. Whatever your situation, it’s important to approach borrowing money with caution and carefully consider your options before making a decision.

Comments are off for this post

Small Business Owners: Accounting Is for Profit Planning, Not Just Tax Preparation

Jul 03 2023 Published by admin under Uncategorized

One might be led to believe that profit is the main objective in a business but in reality it is the cash flowing in and out of a business which keeps the doors open. The concept of profit is somewhat narrow and only looks at expenses and income at a certain point in time. Cash flow, on the other hand, is more dynamic in the sense that it is concerned with the movement of money in and out of a business. It is concerned with the time at which the movement of the money takes place. Profits do not necessarily coincide with their associated cash inflows and outflows. The net result is that cash receipts often lag cash payments and while profits may be reported, the business may experience a short-term cash shortage. For this reason, it is essential to forecast cash flows as well as project likely profits. In these terms, it is important to know how to convert your accrual profit to your cash flow profit. You need to be able to maintain enough cash on hand to run the business, but not so much as to forfeit possible earnings from other uses.

Why accounting is needed

Help you to operate better as a business owner

  1. Make timely decisions
    • Know when to hire a team of employees
    • Know how to price your products
    • Know how to label your expense items
    • Helps you to determine whether to expand or not
    • Helps with operations projected costs
  2. Stop Fraud and Theft
    • Control the biggest problem is internal theft
    • Reconcile your books and inventory control of equipment
  3. Raising Capital (help you to explain financials to stakeholders)
    • Loans
    • Investors

What are the Best Practices in Accounting for Small Businesses to address your common ‘pain points’?

  1. Hire or consult with CPA or accountant
    1. What is the best way and how often to contact
    2. What experience do you have in my industry?
    3. Identify what is my break-even point?
    4. Can the accountant assess the overall value of my business
    5. Can you help me grow my business with profit planning techniques
    6. How can you help me to prepare for tax season
    7. What are some special considerations for my particular industry?

To succeed, your company must be profitable. All your business objectives boil down to this one simple fact. But turning a profit is easier said than done. In order to boost your bottom line, you need to know what’s going on financially at all times. You also need to be committed to tracking and understanding your KPIs.

What are the common Profitability Metrics to Track in Business — key performance indicators (KPI)

Whether you decide to hire an expert or do it yourself, there are some metrics that you should absolutely need to keep tabs on at all times:

  • Outstanding Accounts Payable: Outstanding accounts payable (A/P) shows the balance of cash you currently owe to your suppliers.
  • Average Cash Burn: Average cash burn is the rate at which your business’ cash balance is going down on average each month over a specified time period. A negative burn is a good sign because it indicates your business is generating cash and growing its cash reserves.
  • Cash Runaway: If your business is operating at a loss, cash runway helps you estimate how many months you can continue before your business exhausts its cash reserves. Similar to your cash burn, a negative runway is a good sign that your business is growing its cash reserves.
  • Gross Margin: Gross margin is a percentage that demonstrates the total revenue of your business after subtracting the costs associated with creating and selling your business’ products. It is a helpful metric to identify how your revenue compares to your costs, allowing you to make changes accordingly.
  • Customer Acquisition Cost: By knowing how much you spend on average to acquire a new customer, you can tell exactly how many customers you need to generate a profit.
  • Customer Lifetime Value: You need to know your LTV so that you can predict your future revenues and estimate the total number of customers you need to grow your profits.
  • Break-Even Point:How much do I need to generate in sales for my company to make a profit?Knowing this number will show you what you need to do to turn a profit (e.g., acquire more customers, increase prices, or lower operating expenses).
  • Net Profit: This is the single most important number you need to know for your business to be a financial success. If you aren’t making a profit, your company isn’t going to survive for long.
  • Total revenues comparison with last year/last month. By tracking and comparing your total revenues over time, you’ll be able to make sound business decisions and set better financial goals.
  • Average revenue per employee. It’s important to know this number so that you can set realistic productivity goals and recognize ways to streamline your business operations.

The following checklist lays out a recommended timeline to take care of the accounting functions that will keep you attuned to the operations of your business and streamline your tax preparation. The accuracy and timeliness of the numbers entered will affect the key performance indicators that drive business decisions that need to be made, on a daily, monthly and annual basis towards profits.

Daily Accounting Tasks

  1. Review your daily Cash flow position so you don’t ‘grow broke’.

Since cash is the fuel for your business, you never want to be running near empty. Start your day by checking how much cash you have on hand.

Weekly Accounting Tasks

2. Record Transactions

Record each transaction (billing customers, receiving cash from customers, paying vendors, etc.) in the proper account daily or weekly, depending on volume. Although recording transactions manually or in Excel sheets is acceptable, it is probably easier to use accounting software like QuickBooks. The benefits and control far outweigh the cost.

3. Document and File Receipts

Keep copies of all invoices sent, all cash receipts (cash, check and credit card deposits) and all cash payments (cash, check, credit card statements, etc.).

Start a vendors file, sorted alphabetically, (Sears under “S”, CVS under “C,”etc.) for easy access. Create a payroll file sorted by payroll date and a bank statement file sorted by month. A common habit is to toss all paper receipts into a box and try to decipher them at tax time, but unless you have a small volume of transactions, it’s better to have separate files for assorted receipts kept organized as they come in. Many accounting software systems let you scan paper receipts and avoid physical files altogether

4. Review Unpaid Bills from Vendors

Every business should have an “unpaid vendors” folder. Keep a record of each of your vendors that includes billing dates, amounts due and payment due date. If vendors offer discounts for early payment, you may want to take advantage of that if you have the cash available.

5. Pay Vendors, Sign Checks

Track your accounts payable and have funds earmarked to pay your suppliers on time to avoid any late fees and maintain favorable relationships with them. If you are able to extend payment dates to net 60 or net 90, the better. Whether you make payments online or drop a check in the mail, keep copies of invoices sent and received using accounting software.

6. Prepare and Send Invoices

Be sure to include payment terms. Most invoices are due within 30 days, noted as “Net 30″ at the bottom of your invoice. Without a due date, you will have more trouble forecasting revenue for the month. To make sure you get paid on time, always use an invoice form that contains the right details such as payment terms, itemized charges, and your payment address.

7. Review Projected Cash Flow

Managing your cash flow is critical, especially in the first year of your business. Forecasting how much cash you will need in the coming weeks/months will help you reserve enough money to pay bills, including your employees and suppliers. Plus, you can make more informed business decisions about how to spend it.

All you need is a simple statement showing your current cash position, expected cash receipts during the next week/month and expected cash payments during the next week/month.

8. Executive Dashboard (weekly review)

This dashboard gives you a ‘snapshot’ of your operations on a weekly basis.

It consist of Cash on Hand, Cash burn rate, Account Receivables, Accounts Payable, Items sold, Inventory on Hand, inventory turns, outstanding issues in the business, and gross profit margin, new sales wins, customer losses, customer service performance, on time delivery rate and product quality performance.

Monthly Accounting Tasks

9. Balance Your Business Checkbook

Just as you reconcile your personal checking account, you need to know that your cash business transaction entries are accurate each month and that you are working with the correct cash position. Reconciling your cash makes it easier to discover and correct any errors or omissions-by you or by the bank-in time to correct them.

10. Review Past-Due (“Aged”) Receivables

Be sure to include an “aging” column to separate “open invoices” with the number of days a bill is past due. This gives you a quick view of outstanding customer payments. The beginning of the month is a good time to send out overdue reminder statements to customers, clients and anyone else who owes you money.

At the end of your fiscal year, you will be looking at this account again to determine what receivables you will need to send to collections or write off for a deduction

11. Analyze Inventory Status

If you have inventory, set aside time to reorder products that sell quickly and identify others that are moving slowly and may have to be marked down or, ultimately, written off. By checking regularly (and comparing to prior months’ numbers), it’s easier to make adjustments so you are neither short nor overloaded.

12. Process or Review Payroll and Approve Tax Payments

While you have an established schedule to pay your employees (usually semi-monthly), you need to meet payroll tax requirements based on federal, state and local laws at different times, so be sure to withhold, report and deposit the applicable income tax, social security, Medicare and disability taxes to the appropriate agencies on the required dates.

Review the payroll summary before payments are disbursed to avoid having to make corrections during the next payroll period. A payroll service provider can do all this to save you time and ensure accuracy at a reasonable cost.

13. Review Actual Profit and Loss vs. Budget and vs. Prior Years

Each month, take the time to review your budgeted expenses and compare them to what you have actually spent. Are you spending above or below budget? Discuss the variances and take action as needed

Your profit and loss statement (also known as an income statement), both for the current month and year to date, tells you how much you earned and how much you spent. Measure it against your budget every month (or quarter). Comparing your actual numbers to your planned numbers highlights where you may be spending too much or not enough, so that you can make changes.

If you have not prepared a budget, compare your current year-to-date P&L with the same prior-period year-to-date P&L to identify variances and make adjustments.

14. Review Month-End Balance Sheet vs. Prior Period

By comparing your balance sheet at one date-June 30, 2015, for example-to a balance sheet from an earlier date (December 31, 2014), you get a picture of how you are managing assets and liabilities. The key is to look for what is significantly up and/or down and understand why. For example, if your accounts receivable are up, is it due to increased recent sales or because of slower payments from customers?

Quarterly Accounting Tasks

15. Prepare/Review Revised Annual P&L Estimate

It’s time to evaluate how much money you are actually making, whether your net assets are going up or down, the difference between revenues and expenses, what caused those changes, how you are spending profits, as well as identifying trouble spots, and making adjustments to improve sales and margins.

16. Review Quarterly Payroll Reports and Make Payments

You have been reviewing your semi-monthly payroll reports. However, the IRS and most states require quarterly payroll reports and any remaining quarterly payments. Again, it’s best if your payroll service provider completes these reports and files them. Your job is to review to make sure they appear reasonable.

17. Review Sales Tax and Make Quarterly Payments

If your company operates in a state that requires sales tax, make sure you comply to avoid serious penalties. The U.S. Small Business Administration (SBA) can help you determine your state tax obligations.

18. Compute Estimated Income Tax and Make Payment

The IRS and states that have income taxes require you to pay estimated income taxes. Review your year-to-date P&L to see if you owe any estimated taxes for that quarter. Your tax accountant can assist if necessary.

Annual Accounting Tasks

19. Review Past-Due Receivables

Now it’s time to check significant past due receivables and decide whether you think customers will eventually pay, whether to send past due bills to a collection agency or whether to write them off for a deduction.

20. Review Your Inventory

Review your current inventory to determine the value of items not sold. Any write-down of inventory translates to a deduction on your year-end taxes. If you do not write down unsellable inventory, you are overstating your inventory balance and paying additional taxes that you don’t owe.

21. Fill out IRS Forms W-2 and 1099-MISC

The IRS has a January 31 deadline that requires you to report the annual earnings of your full-time employees (W-2s) and most independent contractors (1099s). This deadline includes mailing copies of the tax forms to the people who worked for you. Note: A 1099 form is not required for any contractors who earned less than $600. Consider saving time and avoiding errors with an e-filing service.

22. Review full-year financial reports for tax reporting

  • Get organized
    • Collect and store important documents (use apps and calendars for help)
      • Create email folders to store bank statement and receipts
      • Store contracts and agreements
      • Track miles and vehicle expenses
      • Store all required documents for your business type.
    • Tax Preparation

      • Tax preparation is a historical view and not a profit planning event
      • Capture all relevant events
      • Identify all deduction categories
      • Capture all meals
        • Meetings —-whatever was discussed/calendar
          • Try not to go over industry average industry cost for meals.

At tax time, carefully review your company’s full-year financial reports before giving them to your accountant. Before you sign your return, be sure to review it for accuracy based on your full-year financial reports. Remember if IRS audits due to underpayment, they will deal with you not your accountant for any additional taxes, penalty and interest.

If you don’t have the bandwidth to do all this yourself, a great strategy is to partner with a monthly accounting service. Outsourcing your accounting to an expert will simplify your life and give you more time to focus on running your business operations.

A monthly accountant will provide you with a profit and loss sheet, balance statement, and accurate account reconciliation every month, ensuring that you have the financial information you need to make the best choices for your company.

Comments are off for this post

Jewellery Party – How To Write And Present Perfect Invitations To Your Party

Jul 02 2023 Published by admin under Uncategorized

Are you currently planning to organize a jewellery party because you would like to launch or build your jewellery business? Then make sure that the invitations are written and presented perfectly. Bear in mind that the number of guests that will come to party will mainly depend on the way you write the invitations.

If you don’t have any idea on how to draft the perfect jewellery party invitations, check out this article.

To start, you need to prepare the materials and equipment, such as using a high quality printer, high-grade paper and suitable postage. In drafting the invitations, make sure that they are short and direct to the point. But of course, don’t forget about the design. Once completed, set the printer on the printing selection for the type of paper you’re using. Make sure that the font style and text are clear and distinct in order for the invitation to deliver a clear and concise message.

As well as posting invitations, extra ones can be handed out in person to your friends at clubs, work, church and any other places you meet up with friends. If you are a member of a certain organization, you should also invite the other members.

You should include specifics such as the time, venue and date of the party. To make this information so it is easily seen, highlight it.

If you have a jewellery website, don’t forget to provide its link. By doing this, the potential guest will be given a chance to check out the jewellery you offer for quality, style and design prior to accepting your invitation.

You should also request an RSVP and provide the hostess’ number. If you do not receive an RSVP, follow up with a personal invitation and a phone call. Put an emphasis on how fun it is to get together with other ladies and shop for great jewellery.

In the invitation, you need to mention the jewellery prizes that will be given out at the jewellery party. To entice the potential guests and attendees, you can provide pictures of some of the prizes, if that’s possible. There must also be other incentives with the invitation such as the chance to pick a desired piece of jewellery from the gift bag for anyone who was able to bring a guest. This will surely provide the motivation for each guest to bring a friend along. Incentives should also be included for becoming a hostess. Clearly emphasize the importance of earning money in the comfort of their home through something that really interests them – wearing jewellery.

In addition, don’t forget to include any payment options. Be very clear and specific about the use of debit and credit cards. For example, you should list those that are accepted.

Another excellent tip, is to have a reminder on the invitation about marking the party’s date on their calendar.

On the day of the party, make a reminder call to follow up on the invitation. This is also the perfect time to encourage the invitee to bring a friend.

Comments are off for this post

Marketing From the Outside In: How the Presentation of Your Book Is As Important As Your Message

Jul 02 2023 Published by admin under Uncategorized

Writing a book can be one of the most difficult things in the world to do. While each author’s experience is very different, the process is almost always the same.

Winston Churchill, the author of many books in addition to being one of the most significant world leaders in history, once summed it up by saying: “Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster, and fling him out to the public.”

That last part is the rub, though. You don’t just fling a book out to the public. It has to be presented in a way that is both representative of your message and that resonates with the public. In my 21-plus years in this business, I’ve encountered a wide variety of issues that have been problematic for authors and which could have been avoided if the author realized how it would hinder his or her marketing campaign.

So, whether you’re writing a non-fiction book that builds your credibility as an expert in your field, or a fiction author writing novel after novel, here are some things to keep in mind:

The Book Cover- I have read some amazing books in my time that have been dragged down by covers that weren’t up to the task. The problem that led to those cover disasters was the lack of professional guidance, which caused some of the most basic rules to be violated. For instance, a general rule in cover design dictates that the key graphic, title, photograph or illustration that represents your message has to be 2/3 the size of other elements, otherwise it creates tension in the design.
Just as most authors are considered experts on their topics, good book designers and graphic artists are experts in theirs. They are trained in the art of distilling your message and expertise through the filter of what is attractive to consumers in order to produce a cover image that is striking enough to get attention.

But, the sticky part are those authors who become emotionally attached to an image they envision would be the perfect cover for their books, while the image lacks the professionalism needed to carry their message. That emotional attachment can become the biggest obstacle in marketing a book without the author even realizing it’s the reason why bookstores aren’t carrying it on their shelf, or producers aren’t booking them as a guest, or journalists aren’t following through on doing an interview.

My advice for authors who feel strongly about their creative choices, but are in conflict with the designer, is to survey people you trust. Show the cover to your family, friends and business associates whose opinions you respect and who you know are people who won’t just tell you what you want to hear.

And, if you’re still unsure, take a trip to your local bookstore and look at the covers of books on the shelf – notice the trends in color, design, images and layout. See how your cover matches up against the professionalism of those books that have made it to the bookshelf.

Interior Design- This is also important and worthy to speak about. The interior layout and design should be aesthetically pleasing and the type and font size should be easy to read. Some important references you can use for deciding the look you want comes from a study done many years ago by the Poynter Institute for Media Studies. They determined that most people like classic serif type styles like Bodoni, Bookman, Century, Garamond and even Times Roman for type in the 8 to 12 point ranges. When you get above 12 points, most people like Sans Serif typefaces such as Arial, Helvetica and Verdana. If you have graphics or illustrations in your book, ensure they are produced with high contrast if they are in black and white. Halftone reproduction in books can be spotty if the original image doesn’t have clear contrast and sharpness.
The guts of your book can and should be created in a way to enhance the readers’ experience. If done poorly it can cost you book buyers. If done right it can earn you customers and supporters.

Pseudonyms- Over the years, I’ve encountered many authors who choose, for whatever reason, to use a pen name for their books. In a few cases, it’s absolutely necessary, while in others, it’s not. For instance, we recently represented a gentleman who went by the pseudonym of Reza Kahlili. He wrote a book about the true story of how he served as a double agent for the CIA, posing as a member of Iran’s elite Revolutionary Guard. The book exposed dozens of human rights abuses and peeled away the public face of the government of Iran. Clearly, this is someone whose true identity needed to be protected.
But, in too many other cases, some authors have used a pseudonym because they just didn’t like their real names or they thought it was hard to spell or pronounce. One of the funniest pseudonym examples was told to me by my Senior Campaign Strategist who worked for a legend in the comic book industry, Marvel Comics founder and co-creator of Spider-Man, The X-Men, The Hulk and more – Stan Lee. He said, “When Lee was a teenager just starting out in the comics business in the 1940s, it wasn’t big business. Comics were disposable cheap entertainment for kids, and Stan – whose real name was Stanley Martin Lieber – didn’t want to waste using his real name in comics. He was saving it for when he wrote the great American novel, which never happened. So, by his own admission, he came up with the dumbest pen name in history, Stan Lee and the name stuck. To this day, he still contends it was the worst decision of his career.”

So, the moral of the story is – don’t use a pen name if you don’t really have to. It can reduce your credibility with the media and it may also come back to bite you someday.

And I hate to sound like Dear Abby, whose advice typically ends with “seek professional help,” but in this context, it’s really true. Your book is representative of you and particularly if it’s a marketing vehicle for your business, it’s even more critical that it looks as powerful as you and your message, and as professional as the products or services you’re selling.

I started with a quote from Churchill, so I’ll finish with a quote from Abraham Lincoln: “He who represents himself has a fool for a client.”

Comments are off for this post

Training and Development: Obstacles to Presenting Meaningful Business Results

Jul 02 2023 Published by admin under Uncategorized

If you are in the field of training or learning and development then you realize that the growth of employees is essential to the competitiveness of an organization.

Unfortunately we cannot assume that everyone is just going to see the value that training interventions will bring to an organization, business development departments must make a case for this value.

Since training is often viewed as a cost sucking department, it is important for training professionals to take important steps in the training process to make sure we have the best odds of presenting value!

This means before we even go about designing training that we actually conduct a needs assessment.

By finding out what problems we seek to solve we can determine if training is even a logical solution. Sometimes there are systems in place that can be altered to fix this. We also can find out what exactly the learning gaps are that we need to address.

Without finding out all the factors that impact our training results first, our training design is not likely to be effective. It is also crucial to include the perceptions and input of those who will actually participate in the training!

Once the training needs and obstacles are determined it makes the training design and evaluation process much easier.

Then the training can be designed to actually target performance indicators that we know we have a good chance of actually effecting by our training!

Once we design the training we must not stop there, we must then actually find ways to demonstrate that value through the training evaluation

The training evaluation process is actually the most difficult part if you haven’t done a needs assessment! And most companies just assume training works! This assumption can come back to haunt us once it comes time to cut costs and we cannot demonstrate our value to executives who will surely expect quantitative results to justify our existence!

In general, it is always better to under promise and over deliver. And if you forget anything, make sure you clarify what executives and business leaders expect your training results to look like. This can help you either manage their expectations or design a more targeted approach to the learning.

Even if the executives who are asking for the development of the training program do not ask us specifically to evaluate the training, we must take the initiative to do it anyway! The only way we can help executives see the value of our role in organizations is by aligning our outcomes with important goal’s of the organization!

Comments are off for this post

Online Survey Tool – Easy Way to Formulate and Present Questionnaires

Jul 02 2023 Published by admin under Uncategorized

An online survey tool is simply valuable if you need to do market research. Being able to reach your target respondents through the Internet is helpful enough, since it cuts time, cost and effort. And with the aid of questionnaire samples and templates, formulating your research instrument becomes even easier.

But even if you’ll be using the help of a clever software, you still need to remember to apply the basics of doing a survey for the Internet audience to ensure that you achieve the objectives of your research.

First of all, you need to be sure you are clear about and focused on your study objectives. Make sure all your instruments and methods to be used are geared towards them. Along with this, you should be able to keep your eye on your target respondents. Aside from sending an e-mail to your stock list of respondents, you can also contact interest groups and various communities on the Web whose members you think are your ideal respondents. If you’ll be using an online survey tool, you may be able to easily distribute your questions to smartphone users, too.

Once you’ve identified who’ll be answering your questionnaire, focus on keeping your questions direct, concise and easy to understand. Templates would usually help you phrase your questions with their samples.

Also, people generally don’t like reading extensive instructions. A good Internet-based survey tool should help you have a questionnaire that is engaging and easy to read. Questions should be structured and presented clearly. For example, respondents on ranking type questions should be able to know which button corresponds to each number with just one look.

Surveys on the Web normally don’t have to have fancy images and effects, because many overdo them and just make the respondents distracted from the meaning and content of the questionnaire. Sometimes, they even influence their answers and skew your results. But an online survey tool should provide you with reasonable usage of graphics and design, which can improve not just the look, but also the clarity and control of your survey.

Your survey template should be able to help you place simple images to improve your questionnaire, such as placing your logo and changing the hues of the questionnaire to your company colors. But, more importantly, you should decide on how many questions you can show per page or how many columns to display.

Ideally, templates should also help you group your questions without difficulty. Putting related questions in groups will make a big difference in making your questionnaire look better and easier to understand.

You’ll surely find many other advantages of using an online survey tool. Make sure you get one that has the features that you need and maximize them. Finally, don’t forget to apply the basic guidelines of making clear and focused questionnaires, and you’ll definitely have an effective survey.

Free online survey tool with all the features you need for your questionnaire to be engaging and effective is available on the Web Survey Creator site. Visit them to try their sample templates for various purposes like market research, employee satisfaction, customer service, education and more.

Comments are off for this post

Golf Packages For A Guy’s Birthday Present

Jul 02 2023 Published by admin under Uncategorized

Let’s face it. Most men love to golf. That is why the best present you could get for a man who loves golf, is a golf package. Have you ever been to Myrtle Beach? There are roughly 100 golf courses there to choose from and of course, packages for each one.

Before you choose a package for the birthday boy you are going to want to consider what HE likes. What level of golfer is he? Does he enjoy a clean “sittin’ by the dock of the bay” type day or does he prefer to spend a day in the great woodsy outdoors? You will probably want to do a little snooping because making a decision like this without a direction can be overwhelming.

There are a lot of packages that include the entire trip. You can find great deals on golf vacation packaging. Prices start extremely low for choosing a golf course with details like how many days of golf playing, number of players, any course you would like, difficulty of game, and then you choose between a beach house, ocean front condo, golf course villa or hotel room. Also you will want to factor in golf equipment, golf course and meals. Some packages come with those variables.

Some of these packages are just mind blowing because they are always offering great deals and specials on certain dates. You can find an outstanding golf package that has everything that you are looking for from lodging, to food choices, to golf course, to amenities and you can find it on certain dates for a much lower price than the original. You can also make your own golf package if you don’t see anything you like matching up in the packaging ideas. You can go ahead and call the professionals and they can help you pick the perfect vacation for Mr. Birthday. Describe the situation, what the likes and dislikes are and then suggest some places you saw and liked and they will work with you to get the perfect package that everyone will be happy with. You can even have them put a gift or a birthday cake in the lodging room so when you arrive it will already be there.

All of the golf courses and lodging options available for the packages are undeniably gorgeous. You can’t get better than the best and I think they have achieved in doing so. You and your friends could be sitting oceanside, meals paid for, on your friend’s special day.

Comments are off for this post

Satellite TV and Other Useful Presents For All Occasions

Jun 14 2023 Published by admin under Uncategorized

Weddings, engagements, college and high school graduations, birthdays, Christmas, Mother’s Day, Father’s Day-nowadays, it seems like just about every occasion warrants gift-giving. Perhaps you have bought so many presents by now that you are starting to feel like there is nothing left to give. But do not resort to gift cards or wads of cash-the best presents are lasting and memorable. And there are a number of gifts, which you may have not yet thought of, that keep on giving long after you have given them.

From satellite TV subscriptions, to gym or museum memberships, to magazine subscriptions, here is a list of some useful presents for when you have run out of ideas. The best thing about these presents is that each is suitable for recipients of all ages and can be adapted to fit a particular recipient’s special needs and interests.

1. A Satellite TV subscription. Having access to a wide variety of programming and entertainment options is one present that the receiver will be sure never to get bored with. This is a great option for birthday boys and girls of all ages, newlyweds, fiancés, mothers, fathers, and graduates alike. It can even be tailored to fit the recipient’s personal style and entertainment preferences by adding premium channels like HBO and other movie channels, or special interest packages, such as the NFL Sunday Ticket for football fans. A satellite subscription will also give the recipient the chance to view television in a whole new light, with many HD opportunities which they may not have previously had access to with cable or local broadcasts.

2. A gym or museum membership, like a satellite TV subscription, is a long-term present. Whether the recipient likes to work out a lot or has a keen eye for fine arts, a gym or museum membership is a great way to let them enjoy their favorite hobbies for an entire year. If you are going the museum route, choose a museum that has a lot of temporary exhibits and rotating installations. With new things to see frequently, the member will have a reason to keep going back and make the most out of the present. If the recipient is already a member at a gym or fitness center, contact the gym and find out about offerings that are not included in a regular membership, such as special classes or access to the pool and sauna or steam room.

3. Along the same lines as memberships, magazine subscriptions can make great presents, as they are actually many presents in one-the recipient will continue to receive a gift every week or month for the duration of the subscription. If a friend of yours has just gotten engaged, consider a bridal magazine or something related to the home. If someone is celebrating a birthday that allows them to retire, think about a travel or hobby magazine to give them ideas for how to spend their new free time. The possibilities are endless. Choose a magazine that you know will interest the recipient and is appropriate for the occasion, but one that they perhaps would not think to subscribe to themselves.

Comments are off for this post

Older posts »