Whether you are focused on being the most impactful and effective leader, or are involved in sales (whether you are selling a product, a service, or yourself), there will be several occasions where you need to make some sort of presentation to others. Many individuals have some sort of fear, or phobia, regarding speaking in public, and there is a need for these individuals to first address these areas, in order to permit them to overcome their fears, and step forth and transmit the needed, necessary, or required message. However, there is the need to not merely give some sort of presentation, but rather to have both the willingness and ability to give a truly winning presentation. Here are 6 Basics to Give a Winning Presentation.
1. Before even starting to prepare to present, it is essential to learn about and know the group that you are presenting to. This will permit you to optimally relate to, and tailor your presentation to what your audience deems most relevant.
2. Do your homework, and be prepared! Go far beyond a merely surface understanding of either your audience or the subject matter. Learn thoroughly, plan comprehensively, and become completely comfortable with the subject matter (in – depth). Remember that your audience may be in a different place than you are, and so avoid assuming that they have your grasp or passion for the subject area.
3. Explain upfront (at the beginning) what you are about to present. Most listeners will better grasp what your point is when they better see what you are hoping to explain, and the logic behind your presentation. It is imperative for a speaker to get others to buy into your perspective in a manner that grabs their attention in a meaningful manner.
4. Be thorough, prepared, interesting, insightful and compelling. Avoid appearing unprepared, detached, or simply going through the motions! Break the presentation into short intervals that relate to the agenda, stay on track, avoid digressing, and attempt to make the presentation as proactive as possible, especially by eliciting and inviting participation and involvement of audience members. Always include and leave time for Questions and Answers, so that you can best serve and relate to the group and their needs/ priorities. Remember to practice and prepare for this perhaps – most important segment/ component.
5. Tell them something new (or in a different way). Very little is as destructive to the quality or effectiveness of a presentation than being perceived as wasting their time.
6. Sum up (bring the pieces together), and make them leave satisfied! Avoid making the presentation either too short or too long! End with a call to action that compels the audience to get more involved, or to want to serve in a meaningful manner. Remember that your purpose as a speaker (presenter) should be to get those leaving the presentation to feel their time was well spent.
For many people, giving a presentation is challenging, and often even problematic. Hopefully, by following these six basic suggestions/ guidelines, the process becomes a somewhat easier and less stressful one.